BRAND & MARKETING FOR SPECIALIST B2B BUSINESSES
We help you position your business for the work you want to win, from the strategic decisions through to your brand, website, sales materials and marketing.
Work across strategy and delivery for:
HOW WE CAN HELP YOUR BUSINESS
Position your business for the work you want to win.
SENSORIIUM / AN INTRODUCTION
The transcript will be published here alongside the final video.
LET’S TALK ABOUT YOUR BUSINESS
Tell us what you want to achieve and where you need help. We’ll get in touch to arrange a time.
We’ll discuss what you have in place, then recommend the work and explain what you’d receive and how long it would take.
We’ll get in touch to arrange a time.
THE WORK IN PRACTICE
NodeStream, ZER and ArchiSolar show how the work can cover a specific need or extend across a business over time.
NODESTREAM
We developed industry-specific material to help NodeStream explain its platform to the customers it wanted to reach. A specialist document helped secure an invitation to an invite-only industry event where the team would have an opportunity to meet prospective customers who are otherwise difficult to reach.
We continue to work with NodeStream across its marketing, industry material and product launches.
ZERO EMISSION ROOMS
We worked on the positioning and visual presentation of ZER’s off-grid rooms. The business now has a recognisable identity to present those rooms in the market.
ARCHISOLAR
We developed ArchiSolar’s positioning, messaging and brand, then carried that direction through the commercial strategy, website and sales materials. We also worked on bringing the product to market.
ArchiSolar now has a developed brand, a website and sales materials to explain its product to prospective customers. We continue to work with the team on updates as the business progresses.
HOW WE HELP
You can engage us for one area or several. Before recommending anything, we look at what you already have, what needs changing and what we can build on.
We work out how your business, product or offer should be understood, what you should say and what supports it. We then develop the brand around that direction, whether you need a new brand, a rebrand or a refresh.
Positioning & repositioningMessaging strategyBrand development
We plan, write, design and build your website around what customers need to understand and do. We also create the material your team needs to sell, from presentations and capability statements to case studies, technical explainers and proposal support.
Website strategy, design & buildSales enablementBrand development
We help refine your offer, identify who would buy it and why, and plan how to bring it to market. We create the launch materials and coordinate delivery. If you need ongoing help, we can work as your marketing team across content, sales support, digital and brand.
Product & offer marketingGo-to-market & launchEmbedded marketingWHY SENSORIIUM
Our strategy, content, design and development people work together, carrying the direction agreed with your leadership team into the website, product material and sales tools your customers use.
You have one team accountable for delivering the work
you’ve engaged us to do.
If the work we deliver doesn’t match the brief we’ve agreed with you, we’ll make the changes at our cost. We agree the brief, deliverables and timeframe before we begin.
Larger programmes run over several months, with the stages and review points mapped out at the beginning.
You receive the finished work in your scope, with guidance for your team on how to use it.
You can take the work forward with your team. If you want us to continue, we agree that separately.
A FEW PRACTICAL QUESTIONS
We work with established B2B businesses that sell specialist products or services. That can include technology, infrastructure and specialist service businesses.
No. We look at what’s already in place and where you need help before recommending the scope. You can engage us for an individual service or a wider programme.
The finished work set out in your scope. That may include your positioning and messaging, brand identity and guidelines, a completed website, or sales and launch materials. We take your team through how to use it at handover.
Both depend on the scope. We explain the deliverables, timeframe and cost before you decide to proceed. Larger programmes run over several months.
No. The programme has a defined end. Ongoing marketing is available if you need it, and we agree that work separately.